Last week one of my customer’s sites hit with negative SEO. Now a day it’s not that hard to attack a site. A competitor can just add unnecessary links to your profile, and suddenly you experienced loss in ranking. It’s lonely at the top and granted this is one of the business casualties you can’t avoid. Human’s greed and thrive on unfair practices are rampant no matter what you do.
The only way to protect yourself is to keep an eye on your ranking always. If an enemy out to destroy you, there is invariably a way to counter back their actions. It’s annoying and wasting time activities, but any competent SEO will know how to help you get back where you were.
Also, there are lots of questions about quality content – If you have quality content will your site shield from harm? It’s a loaded question and honestly, there is no right or wrong answer.
Google is a bot aka a computer. Google hires a lot of human editors but there are million of sites who to pay a visit and who is not. With a computer, it must be written by a human to tell it what to do. No matter how competent a programmer is – he will make mistake, and it will take trials and errors to get it right. So while Google is adjusting its own algorithm, your site may get hit and penalized in an unfair way. I guess life goes on, and you can just restart your site again. There are two ways – one I will most recommend, and it’s to buy a new “old” aged website. A website that has already back linked built to it, and you can just take over and re-theme to match your business. Your way back to the top isn’t going to be as long as you’ve done with a brand new site.
So it’s not the end of the world really … just give me a call, I will fix it for you.